Soul
No two souls are the same
Emotional. Iconic. Self-confident. Bold. Lifestyle-driven. Simple words which, when added together, start to capture the personality of SOUL - the new, impossible-to-categorise small car from Kia.
SOUL is a car all about freedom - freedom to stand out from the crowd through its unique design and personalisation options, freedom of the open road thanks to its fun-to-drive character, and freedom of lifestyle through an expressive interior and a seating arrangement which offers the flexibility of a medium- sized MPV or SUV within the footprint of a light car.
SOUL is an urban crossover - small enough to be ideally suited to the world's urban jungles, but totally different to conventional, workaday small cars. By combining the charm and desirability of MINI and Fiat 500, with a hint of SUV ruggedness, Kia is opening up an entirely new market sub- segment with a car that will win the hearts - and SOULs - of the young and the young-at-heart.
Available in three different grades - SOUL, SOUL2 and SOUL3 - the key to the all-new Kia SOUL's appeal is its ultimate 'customisability' for young and young-at-heart urban car buyers.
With 30 customisable accessories and three option packs available, no two SOULs seen in the street are likely to be the same, thus expressing the individuality of their owners. The new Kia SOUL can be whatever you want it to be!
Options range from alloy wheels; body-kits; audio upgrades; red 'street demon' or beige 'retro chic' interiors; body accents and many other options, all designed to offer customers almost infinite possibilities to customise and individualise their own SOUL.
The main features of the Kia Soul include:
- Dual front advanced airbags
- Front side & full length curtain airbags
- 15-inch steel wheels with P195/65R15 tyres
- ABS brakes
- AM/FM/CD+MP3 audio
- USB + Aux audio inputs with iPodR compatibility
- Keyless remote entry
- Air conditioning (manual)
- Power windows with driver's auto-down
- Power adjustable body-coloured mirrors
- Body-colour bumpers
- Body colour exterior door handles
- Optional 4-spd automatic transmission
Kia SOUL2 - same as SOUL, plus:
- Electronic Stability Program (ESP)
- Steering wheel-mounted audio controls
- Front fog lamps Leather-wrapped steering wheel
- Leather-wrapped shift knob
- 16-inch alloy wheels with P205/55R16 tyres
- Cloth seats (SOUL Shining)
- Front seat armrest
- Roof rails
Kia SOUL3 - same as SOUL2, plus:
- 18-inch alloy wheels with P225/45R18 tyres
- Audio upgrade (centre speaker, subwoofer, external amp)
- Front speaker mood lamps
- Metallic finish - console, dash and doors
- Wide view bumper & eyeliners
- Privacy glass
- No roof rails
- Cloth seats (SOUL Shining) standard Interior trim Options: Red + black (Black, Titanium Silver or Tomato Red exteriors) Beige + black (Vanilla Shake, Blue Stone, Cocktail Orange, Green Tea Latte or Java Brown exteriors) Personalisation.
Every Soul sold has the potential to be as individual as the person buying it - "no two Souls are the same". A list of options and equipment packs ensures buyers can tailor the car exactly as they want it, reducing the chance that they will see another car exactly the same.
For added value, Kia has put together a series of option packs which will allow personalisation at extremely affordable rates.








